Spotlight: The Roots Rock LOWF on Their Australian Tour

As lifelong fans of The Roots for over 20 years, welcoming the legendary hip-hop group to Melbourne was an unforgettable moment for LOWF.

Known for their Grammy-winning artistry, electrifying live performances, and collaborations with icons like Jay-Z and Erykah Badu, The Roots have been pioneers in blending music and culture.

We were honored to show them love, and in return, they took LOWF Apparel to the stage for the rest of their Australian tour. Seeing iconic members Tuba Gooding Jr. and Ray Angry rock our garments while redefining stage presence was a true full-circle moment for our brand.